HOT TOPIC, INC. LAUNCHES ShockHound(TM), NEW ALL-IN-ONE MUSIC SITE Hot Topic, Inc. (Nasdaq Global Select Market: HOTT) announced on October 28, 2008 that they have launched ShockHound (www.shockhound.com), a music site loaded with millions of MP3s, a vast selection of band merchandise, the latest music videos, and exclusive editorial content. Merchandise comes from artists signed to major record labels including Universal Music Group, Sony BMG, Warner Music Group and EMI Music, as well as a handful of independent labels.
In addition, emerging artists will be able to upload and sell their music directly to users. ShockHound’s editorial talent is led by editor-in-chief Randy Bookasta, former editor-in-chief at Ray Gun, a groundbreaking alternative rock publication. The site’s managing editor Dan Epstein hails from Revolver, a leading hard rock and heavy metal magazine. Editorial content includes reviews, music news, interviews, original programming and music videos. ShockHound offers users the opportunity to join in the never-ending musical dialogue via user reviews, comment sections and personalized user pages.