A content strategy for social media is a strategy that focuses on the content you post on social networks. It is based on an overall purpose that serves as a guideline throughout the process. A content strategy should result in a concrete plan regarding which activities you will need in order to achieve your goal. This model shows the five steps that content strategy contains. There is obviously not a linear or final process, buy real twitter followers no bots but an attempt to create a framework regarding how to get started with content on social media. If you follow the model, you avoid the typical procedure, where you start out choosing the networks without having a clear idea about your purpose, relevance, content, plan and goals as well as the organisational implications.