"The fans show they’re ‘Never Gonna Give (Him) Up’…" "Rick was not available to attend the Awards."
Wait, what? Wasn't
available for the award? Not available? No, no, no...he was available.
He just wasn't permitted to attend because too many of the fans think
that "rickrolling is funny, but when it starts affecting awards that
genuine, hard-working bands would be so proud to receive the award, I
don't support the mockery." This was in reference to such generic and
uncreative bands such as Tokio Hotel, who were also up for the "Best
Act Ever" award. More details can be found all over the internet, from
forums Like Ultimate-Guitar.com's (UG)'s general forum discussion board
"The Pit", where the idea of rickrolling the EMA's began, as well as
the Ebaumsworld.com forums, and the 4chan /b/ forum (although I highly
discourage looking there, I've heard it's a very weird site). This is
also a good blog to read. Shame on MTV.