This is a story I wrote for my marketing class..enjoy!
“The
Phoenix”
Dave
opened his eyes in excitement at 6:00 am
to realize it was that special time of the year once again, Christmas. He
quickly got up out of bed and rushed to his parent’s door. He pounded furiously
at the locked door, until his parents woke up. His dad answered the door still
sleepy eyed. His dad told him to wait on the bed so he could “check” to see if
the presents were there. Dave quickly jumped on the bed with his mother and
waited for his father’s return. After about a minute or so his dad gave him the
call and Dave ran into the living room to see the gleaming plastic in the fan’s
light. It was something he had dreamed numerous nights of and just stayed awake
for hours on end thinking about it. Underneath the Christmas tree was a shiny,
new B.C. Rich Warlock guitar. His parents had said they couldn’t afford it that
year because “money was so tight.” Dave did not even see any of his other
gifts. He just ripped the box open and plugged it into the new Roland amp and
began to play. The first great note he played was an open E. It was a new light
to him. One he had never even realized. It was like he had an unusual power
now. It seemed so unreal because he had actually made that note happen and the
realization of this just led him to play more and more. For hours on end he
would play this guitar, never even thinking once about putting it down. He
often dreamed of being a great rock star, but he knew it was an unrealistic
dream. His father and mother had owned a music store that sold CD’s. It was
called Casualty Music
Center. They sold every type of
music that one could imagine. It was the only one in the community, so it had a
fairly good monopoly in the small town where they resided. His parents would
always give him old CD’s from the store that no one had bought. He saved up
many, many CD’s and he would trade them for money at a local guitar shop that
also sold some CD’s. He would get 5 dollars for every CD that he brought in.
Dave kept bringing in more and more CD’s and earning more money. He finally
saved up enough up for the acoustic guitar in the store window that he had
adored forever. His grandfather lived with his family and he had always played
acoustic guitar when Dave was a baby, but his grandfather had long lost his
guitar. Someone had stolen it. Dave walked up to the counter and brightly
looked up at the cashier and said, “Can I have the guitar in the window.” The
cashier replied positively and Dave had obtained an acoustic guitar. He walked
home with a swagger in his step that had not been there before. Dave kept
looking over his shoulder trying to spot someone that might want to strip him
of his new joy. He brought it home and immediately started playing it. He loved
the sound. It was so stripped down and raw, it was the kind of music that was
not in the mainstream at the time. It was very different.
Years
later, when Dave had plunged so deep into the acoustic and rock music he no
longer felt that school was needed and he dropped out in the 11th
grade. It was just him and music. That’s all that really mattered to him. Dave
had become a skilled guitarist in all types of genres. His decision to drop out
of school was not very much enjoyed by his parents. They gave him 2 options,
either get a job or get out. He got a job. During football games and other
sporting events, he would stand outside of the stadium with his amp and his
acoustic guitar singing every song that he knows. He had a hat that people
could put tips into. Many people did. The reason Dave played many sporting
events for money was that because he had been fired from every other job he
ever had. He couldn’t stand the 9 to 5
job life style. When asked why he could never keep a regular job he would just
reply “I go anywhere the wind blows,” stealing a line from Queen’s “Bohemian
Rhapsody”. He had a band that he would
often do other gigs with that would supply him with a little more spending
money. He blew all his money on acoustic CD’s. His band was obviously an
acoustic band with him as the front man. Dave would play guitar and sing. It
was all he knew how to do and he was good at it. One night Dave was playing a
gig at a well known Tavern called Bart’s. The atmosphere of this gig was
different from the others. Dave could just feel it. He didn’t know what was
going to happen, but he knew SOMETHING was going to happen. After a moving
performance, he was approached by a man wearing all black. The man told Dave to
come with him. Dave followed him out of the door and they walked to a nearby
bar. The man bought him a drink and started to make small talk. Such as the
classic “How is the weather” stuff. Dave was very wary of the man and just
played along with what he said. After a long “weather” chat, the man in black
finally said, “My name is Zakk Satriani. I would like to offer you and your
band a record contract.” Dave could not believe what he was hearing. He had
only played gigs because he loved it. He never intended to go anywhere with his
music. His childhood dream of being a big rock star came rushing back to him.
Dave quickly said yes and the man almost magically pulled a contract out of his
jacket and said, “Sign here.”
Dave quickly grabbed a pen and
signed the paper like John Hancock.
After
much negotiating and recording the band was ready to put out its first single.
The single was the be called “Be As You Are”, an original acoustic song about
how much life can hurt sometimes, but you have to be as you are to survive and
not to try to be someone you’re not because it will just make life harder.
Unexpectedly, the day of its debut world wide, the album sold like wild fire.
It was almost like the instant success of Nirvana with their “Smells Like Teen
Spirit” single. Dave had written the entire album. It was obviously an all acoustic
album. The album was called “Downer.” It was stripped down and raw. Mainstream
music was being turned upside down by the overnight sensation that was Moksha,
Dave band’s “Downer” had knocked off Michael Jackson’s “Thriller” off of the
number 1 spot on the Billboard Charts. The new type of music from Dave was just
so different for everything else in the mainstream at the time, it garnered it
own name, Rawd. Dave was so ecstatic about his instant success. To top it all
off Moksha was scheduled to debut on the VMA’s in a couple of days. He could
not comprehend the thousands of people who wanted to be exactly like him. The
thousands of people learning his guitar riffs and songs, learning to be like
him. It was both creepy and perfect, it was mind-boggling. After the VMA’s he
toured the world and released many more albums only to be inducted into the
Rock N’ Roll hall of fame. As he stood there on the stage about to receive his award,
his whole life flashed before his eyes. He could see himself playing guitar at
the football games and his old classmates coming by would laugh at him calling
him a nobody. As he came back to the real world, he just scoffed at those
people. He wanted to say well look at me now. It was very satisfying for Dave.
He had sold over 30 million records worldwide.
Many
years later after tours and records and world-wide fame, Dave sat there on his
front porch swing thinking about his life and how good it had been. Everything
just seemed so perfect. He had inherited his parent’s store after they died. He
was the only one that worked there and he was happy doing it. When a customer
would come in and ask hey are you the Moksha guy. Dave would reply yes and
gladly give them an autograph. He had lived the perfect life and music was the
only thing he had ever loved and he had ever known.
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