I wrote this for my journalism class. I mostly do video interviews and podcasts but ill be posting some of my stories here.
Your watching your friendly neighborhood Spiderman swing across the T.V. screen on his webs and you notice something awkward about the picture, there seems to be a black and white mouse wearing red overalls strapped to his back.
Yeah, I have a feeling ratings for the next Iron man wont be so spectacular when goofy is the arch-Nemesis. It's another corporation annex, Disney is dancing in there over-sized shoes right now.
Disney announced on September 1st that it agreed to buy Marvel Entertainment for $4 billion. Marvel's $4 billion dollar price tag was an easy buy for the Disney cooperation.
Disney CEO Bob Iger commented on the situation "We believe that adding Marvel to Disney's unique portfolio of brands provides significant opportunities for long-term growth and value creation."
Don't worry comic book fans, word going around is that the original characters will not be altered in anyway. With Disney's only challenger Warner Bros owning DC comics which bares the likes of big time names Superman and Batman it was bound to happen sometime.
One of Disney’s traditional strengths has been its ability to exploit its characters (many of which were animated) through merchandising and other forms of exploitation, including theme parks. In recent years, though this shrewdness has been increasingly applied to non-Disney properties, including the likes of A.A. Milne’s Winnie the Pooh books, which has been one of the studio’s biggest moneymakers.
I’m sure Disney feels confident it can spin additional gold from the Marvel’s legendary cast of 5,000 characters, despite the fact that many of the most prominent among them are already licensed to rival studios; if not, then it will only be out $4 billion, which it can easily write off.
Disney is the largest media and entertainment conglomerate in the world, and now adding on Marvel what's stopping them from owning every entertainment company in the business? Exactly, nothing. Not even Bugs Bunny and his Loony friends at Warner Bros can compete.
Disney owns a lot more than you may know, of course Disney owns anything that you can think of with the name "Disney" in it, but they are reaching to other companies such as; "ESPN", "ABC", Touchstone pictures, Pixar, Etc.. Disney also owns their own private island for the Disney cruises called "Castaway Cay".
According to Forbes, The Walt Disney Company assets total $55.45 billion and their market value is $57.20 billion. Drawing Pixar into the Walt Disney Co. required rewriting the Disney management script.
Disney had been distributor for Pixar's productions, including such classics as "Toy Story" and "Finding Nemo". But Michael Eisner (Former CEO of Disney) and Pixar founder Steve jobs clashed like superheroes with super egos over the riches that both companies earned from their mutually rewarding arrangement.
When Walt Disney went into television, he didn’t buy an existing production company. When he went into distribution, he didn’t buy a distribution company. When he went into theme parks, he didn’t buy an amusement park.
Walt Disney built this company from absolutely nothing and it has now turned into a powerhouse of the industry. It's amazing that one man with a dream gave everything he had into making the Disney corporation everything it could be, and what its become today is rather scary.