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Friday, February 24, 2012

Seeing your band as a business - Thinking out loud

Current mood: contemplative

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I've been thinking about what you need to focus on to progress as a band/musican, and subsequently wanted to write my thoughts down somewhere.

The basis of making a band successful has to start with how you see the band, and I think the best place to start is to see the band as a business. A business with something to sell.
 
As someone who works in B2B sales, I know that the key to this is knowing your customer and knowing what it is your trying to sell. 
 
In the case of a band or musician I can think of  3 main things you should aim to sell:

1. Your music
2. Yourselves
3. An experience

The main element will obviously be your music, you want to capture your audience and make them want to listen and share your songs. Obviously to maximise your chances of this you have to know your audience and promote your songs correctly to them. For instance, if your aiming at students then there's no point in focusing on getting your songs played on the radio if you can be more successful buying advertising space on a Univeristy campus.

You also want to sell yourselves and your image. It's all good focusing on the music and hoping that'll be enough. But in reality you want people to be interested in you, in what your doing and what your working on. It's always encouraging to get as many facebook fans or twitter followers as possible, but you also want to maximise how many of them actually take an interest in your updates, and how many will be looking out for your next track/video or live show.
 
And lastly your selling an experience. Your show is your big sell. You need to make people want to make that effort to come see for band play live. If you sell them a great experience then they'll be more inclined to make the effort to spend their time and money to come see you again. A great experience will also encourage those at the show who dont know you, to look you up and follow you further. 
 
Obviously enjoyment is the main factor of been part of any band, but if you want to reach out further than just your friends and family, you need to be more business minded. It'll help keep you focused, make you feel you have a plan, and most importantly help you successfully reach your goals. 
 
So by getting together, doing your research and setting your goals you can ensure that all members of the band know what it is your trying to achieve. Thus helping band harmony and allowing you to focus on creating the best "product" available.
 
Thank you,
Carl
 
 
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